You can watch an interview with Paul Maxin, Global Resourcing Director of Unilever, where he talks about their social recruitment strategy.
Takeaways:
- Unilever have over 500,000 followers on LinkedIn – making them the ninth most-liked company in the world.
- Their Facebook page has over 200,000 likes – aggregating fans from across the world.
- Unilever use YouTube more than Twitter – with over 20 branded channels for the relevant countries.
You can read more about Unilever’s social recruitment strategy in the case study on the Link Humans blog – click here to read, or watch the interview with Paul below:
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Jorgen Sundberg
The original Undercover Recruiter, after 7 years in tech recruiting Jorgen now runs Link Humans, a social media marketing agency in London.
How Did Unilever Reach 500,000 Followers on LinkedIn? [VIDEO] The Undercover Recruiter - Probably the Best Recruitment and Career Blog in the World.
